Tuesday, November 12, 2013

Sponsor Schmonser


 I have been experimenting with sponsorships lately. I have sponsored quite a few people in the last few months or so. I just dove in because I really wanted to see what it was all about and really get a clear understanding of the ins and outs of this sponsorship business. I'm just going to cut to the chase here: I have been extremely disappointed with a few of the people I have sponsored in the past. I won't sit here and name names, but you can guarantee I will not be contacting them, or reading their content anymore.

So many sponsorships offer this thing called "social media love" buyers beware; you are not showered with shout outs, replies, or anything of that nature with most. So really, social media love comes in a tweet or post that says welcome_____________ to my sidebar this month, and that is all you will get for your entire existence. I say if you are going to go into this sponsor thing, don't go in blind.

I sponsored one of these people and was completely ignored. 2 emails, both ignored. One saying I would love to participate in the giveaway they were doing (part of the sponsorship), and another introducing myself. Both ignored. No social media shoutout; not even welcoming to the side bar. Hell, they weren't even following me on anything.

Now, I know not everyone is everyone's cup of tea....I know I'm not, and to be honest, I could care less if people don't like me. But really guys, why approve an ad if you, yourself see that you do not mesh with someone, and why make false claims to do things that you clearly had NO intention of ever doing? Can we say FALSE advertising? And please direct me on where I can go to get a refund.

I am sure I am not the only person that has been in this boat, but just in case I am, I will give you some tips or advice.

I urge you to watch the people you want to sponsor. Do they make good on their promises? Is there follow through?

If you want some advice on who you should sponsor (most bang for your buck) I would go with a few select people.

What I really looked for in sponsoring was content.

Could I relate to it?
Was the blog interesting?
Did it entertain me?
Do I want to get to know this person?
Could I be potentially see myself as friends with this person?

I mean, why bother wasting time and all those precious dollars on a lost cause. 

I played around with location. I first started looking for local bloggers offering sponsorships. What better way to connect with someone when you share the same city? Really, location is NOT important. Seems I have been burned more in my own city than anywhere else. Go Houston!

After the content, and playing around with location, I looked to see what these sponsorships really offered. I really looked for the most bang for my buck. I honestly think with Jenn. I found the most bang for my buck and I highly recommend her (and no, I wasn't bribed, asked, nor did I have a gun held to my head to say this).

-I'm not turning my nose up at any of the people I have sponsored just because I didn't name drop you in here-

Yes, I too am playing around with the other side of sponsoring and putting myself out there for others because I don't think it is right to treat people like crap. I might yank it, I might not. I do know that Kaitlyn has the same ideals that I do behind her sponsors. Spending time to get to know them, and not just letting them fall to the waste side.








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6 comments:

  1. I so appreciate your honesty and willingness to share your experience. As a newer blogger looking to grow her blog, I have looked in to sponsorships and am still learning what qualities to look for and how to get the most out of my sponsorship dollars. Thank you for sharing your experience!

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  2. I hate that you have had that kind of experience! I, too, have had a few problems like that and it totally sucks to feel like you wasted your money. Unfortunately the blogs that I have paid $30+ have been the least effective for my blog. I would encourage you to ask for a refund if you didn't get what you paid for. Chances are, if they haven't fulfilled what they promised, they know they are guilty and may not have a problem with refunding you! There are a lot of people out there that work really hard to make sure their sponsors NEVER feel like this, so don't give up!! :)

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  3. Nothing is worse than paying good money only for it to go to waste.
    I've learned to try to pay attention to whoever I'm considering sponsorings current sponsors- see if they give them social media shoutouts, etc etc.
    I try my hardest to schedule tweets once a week and help promote anything & everything my sponsors put out there.
    It's been a lot of trial and error on both ends of sponsoring so I totally get your frustration.
    Don't give up entirely though, there are a few good ones out there :)

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  4. Glad you finally wrote this post! And very glad I am considered one of the "good" ones!!

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  5. Glad you finally wrote this post! And very glad I am considered one of the "good" ones!!

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  6. i have never sponsored a blog...although i think for christmas i think i might just to see what it's all about and if it really does work. i have a couple of people i'm thinking about and only because i really like their blogs and the people who read their blogs (yes, i'm that blogger who also lurks the comments). it would totally suck to sponsor someone and have zero feedback/promotion etc -- that's just scamming you.

    ps - found you via Anna's blog!

    -kathy
    Vodka and Soda

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